PURA
Pura is a brand that highlights the beauty of simplicity through clean garments, with movement and loses shapes. Pura does a conscious study of pattern making and garment fitting, and this is why these clothes are designed for different body types. For Pura, clothes don’t have an age and they are not aimed at women within a specific age range; we want women to be free and able to put together outfits that make them feel beautiful and comfortable. Pura is where style meets basics.
PURA reflects the simplicity of a brand that explores pattern-making in clothes with few seams, which gives them a sophisticated look, without forgetting that these clothes must make all women feel special. The mix of neutral colors and primary shapes with perfectly executed typographic details allowed us to bind the identity to the product’s essence.
Project/
Brand identity